The article is devoted to the discussion of the issue of the new administrative center of the North-Caucasus Region (NCR), formed in January 1934, after the separation of the Azov-Black Sea Region from it. The then leadership of the country decided to place the capital of the NCR in the city of Georgievsk, but as a result of further discussion, two months later – in Mineral Waters. At the same time, it was planned that before the construction of administrative buildings in the new center, the regional authorities were to be located in the resort city of Pyatigorsk.

The author reveals the main reasons for making a decision in favor of Mineralnye Vody. This city as the center of the North-Caucasus Region had the following advantages: 1. Mineralnye Vody was the largest railway transport hub in the region. 2. The largest airport in the South of Russia was located there. 3. Industry was developing dynamically in the city, and the working class was the dominant population – this was important for the state of the «dictatorship of the proletariat». 4. Proximity to the resort town allowed the leadership of the region to live in Pyatigorsk, and work in Mineralnye Vody.

The article provides some reasons why the central and regional authorities reconsidered the decision to build the administrative center of the North-Caucasus Region in Mineralnye Vody. Firstly, there was the need to invest significant financial resources in the construction of the center. Secondly, it was the reluctance of regional officials to leave the temporary center of the region, Pyatigorsk. Thirdly, the central authorities of the country continued to search for the optimal, from their point of view, administrative-territorial structure, which could once again change the decision on the regional center. A way out of this situation was found in the official consolidation of the status of the permanent center of the North-Caucasus Region for Pyatigorsk.

The article deals with the process of party and state leadership in the area of cultural and educational work on the local level due to the strategic goal – upbringing «a new man» for communist future. It was revealed that in the process of implementing this goal in the regions, the task of matching the actions of local authorities with the formal requirements of the Center was brought to the fore and at the same time the issues that arose from the needs of the local community were resolved. Those were the difficulties of financial support, human resources at cultural and educational organizations and their work as well. The authors make the reconstruction of the main directions of cultural and educational work: schools, reading rooms, rural clubs, clubs, museums, libraries as the means for enlightenment and ideological and political influence on the adult, capable of functioning population of the country. On the local level the aim of the formation a “new man” was brought to a certain social practice, which was not always accepted with joy by the local population. On the one hand, it was an attempt to overcome the political ignorance of people, especially in the countryside, and on the other hand, all political and educational activities were seen as a means of attracting local residents to active social work. To a certain extent, it solved the problem linear personnel and fostered loyalty to the Soviet authority. The authors pay great attention to the elimination of illiteracy, which faced with the passivity of the population in the middle of 1920s. In the work, a great place is given to the financing all these activities, which was shifted to the regional budgets. In Stavropol, they were enhanced by the poverty of the district budget, the remoteness of the district from the Center and the relatively late final establishment of Soviet power in the region.

The clergy of the North Caucasus were a specific and small group of the population of the region, on whose shoulders the Church and the State were entrusted with very important and significant official tasks in terms of coverage and depth of influence on the minds of people. Together with the word of God, they had to bring the light of enlightenment, change the forms of community life and transform the mores that reigned in the region, in which violence and trampling of human life was almost commonplace. At the same time, they were charged not only to free their hearts from filth and hatred, not only to instruct and guide people to the truth, but to inspire love for the imperial fatherland, as well as obedience and respect for the imperial authorities.

The life and ministry of these people took place in difficult conditions of developing natural-climatic or social cataclysms that plunged the population into a state of uncertainty or fear. Many and everyday threats demanded great endurance, self-control, and sometimes heroism from the clergy in order to remain true to their chosen destiny. These people were involved in everyday events unfolding in the region, participated in interethnic communications, acted as peacekeepers, and helped the offended and suffering. At the same time, along with everyone, they were exposed to the dangers of wartime, died at the hands of villains or mountain riders, hostile to Russians, died at their post, healing and comforting the settlers in Cossack villages and villages during frequent epidemic diseases in the region in the first half of the 19th century.

A lot of work was brought by the clergy to convert people of heterodox confessions and even criminals to the Christian faith, saving their souls and returning people to the world to continue their creative existence.

The peoples of the multinational North Caucasus region have preserved their distinctive culture for many years. The Soviet government contributed to this in every possible way. The guides of this policy of the state were museums, research and local history organizations that existed and were newly created in the autonomous regions. One of such museums was the Museum of the Mountain peoples. The article examines the history of the formation and development of the North-Caucasus Regional Museum of Mountain Peoples named after Bolshevik Mussa Kundukhov, the main directions of its activities in 1926- 1936. Much attention is paid to the expeditionary work of the museum and a number of research organizations, the results of which have significantly replenished the museum collection. The exposition and exhibition activities of the museum are analyzed, educational work is considered. The author paid attention to interesting exhibits and a modern display of materials from the collections of the Museum of Mountain Peoples, which are currently part of the collection of the Stavropol State Museum-Reserve named after G.N. Prozritelev and G. K. Prave.

The article contains a historiographical review of pre- revolutionary, Soviet and contemporary studies on various aspects of political, legal, economic and socio-cultural integration of the peoples of the North Caucasus into Russia at the end of the 18th – 20th centuries. The authors carry out a historiographical review of pre-revolutionary and Soviet studies, in which the problem of the formation of the Russian-Caucasian socio-cultural unity at the end of the 18th – 20th centuries is studied. The priority of problems in the pre-revolutionary period was determined by military- strategic tasks in the context of active policy of Russia in the Caucasus, the traditional social institutions, life and customs of the highlanders, their relationship with the imperial authorities were studied in order to integrate the region into the Russian socio-political, economic and cultural system and further modernization of North Caucasian societies. The Soviet period of the historiography of the problem is characterized by the dominance of the Marxist-Leninist methodology, the structuring of the main problems of the history of Russian-North Caucasian relations, the appearance of the first generalizing works on the history of the region, terminological searches in the study of the process of joining and development of the region by the Russian Empire.  The authors carry out a historiographical review of modern research, in which the problem of the formation of the Russian-Caucasian sociocultural unity at the end of the 18th – 20th centuries is studied. The modern historiography of the integration and modernization processes in the North Caucasus is characterized by methodological pluralism, which opened up new opportunities for interpreting various social processes in the region in the last third of the 18th – early 20th centuries. The formation of new scientific schools of Caucasian studies was distinguished by different approaches to identifying key factors and processes in the history of the region, a number of authors proceeded from  the idea of the independence of its development as part of the Russian state.

Historical studies of provincial everyday life are becoming increasingly popular not only among historians, but also cause interest among readers. In such surveys, the role of sources is very important, including the preserved materials of personal origin, especially when it concerns the long -gone age of the XIX.

The article is devoted to the correspondence of Diomid Nesterovich Popka (1789–1872), Archpriest of the Timashevsky Kuren with his son, from 1857 to 1870, the future general-lieutenant of the Kuban Cossack army, one of the first historians of Chernomory, the author of a number of literary works, books and articles on the history of the Black Sea, Kuban, and Terek Cossack troops – Ivan Diomidovich Popko (1819–1893), who served during that period in St. Petersburg, in the 2nd squadron of the Life Guards of the Black Sea Cossack Division, then located as commander of the Psekup regiment of the Kuban Cossack troops based in the village of Keyvoye, the Kuban region. Russian historians paid a lot of attention to various facts from his life rich in events. However, his relations with loved ones and relatives were given little attention. In addition, many controversial facts of his biography were not fully revealed. Therefore, it is very interesting to learn about his life and relationships with his father from their correspondence, where he acts as an obedient and respectful son.

In the State Archive of the Stavropol Territory, in the Foundation 377, the authors of the article revealed five letters of Diomid Nesterovich addressed to his son, all written from Kurenaya Timashevsky. They served the main source base for the article. The letters contribute to a broader understanding of relationships within the family, close friends and the relatives of the general, whom he tried to patronize his whole long life, because he had proper financial opportunities and moral authority.

The geographical environment in all its diversity often determined the forms of social existence of the North Caucasus highlanders in the first half of the 19th century. Society and landscape were closely intertwined through a long practice of interaction and were inherited from generation to generation through the transmission of tradition. This circumstance largely determined the persistent rejection of all other variants of sociocultural paradigms that invaded the living space of the mountaineers of the North Caucasus.

The connection of mountain societies with the landscape environment was also determined by the role that local landscapes played in mountain everyday life, being, for example, indispensable participants in local sacred cults.

The foreign cultural agents that were brought in destroyed the previously established harmony in the interactions of mountain societies with their geographical environment, and therefore were rejected by them, since they attempted to cancel the very foundations of mountain traditional existence. Ethnic Caucasian societies did not actively accept foreign innovations that disrupted the course of their usual life and contradicted their mentality.

The removal of the existing prohibitions, which were various mechanisms of self-defense in the Caucasian environment, was hindered by the very environment of their habitat, its natural foundations, the destruction or abandonment of which led to the degradation of not only the environment itself, but the mountain societies associated with it.

Defending their identity, the mountain peoples realized using both real and ritual actions. Modifications associated, for example, with a change in the nature and purpose of labor, which went beyond the framework of a pre- existing tradition, could have devastating consequences, which, if introduced into mountain life, were the result of insurmountable external influence.

In the modern world, women’s (gender) history is of increasing interest, which makes it possible to compare social, cultural and psychological features in the ratio of “male” and “female” in history. At present, the life of women of the clergy, including the peculiarities of their education, remains poorly studied. It is worth noting that the education of women of the clergy was closely interrelated with the activities of the Russian Orthodox Church, which has a significant impact on the political and social life of society.

The reforms of the second half of the XIX century opened the way for women of all classes to education and social activities and led to changes in public perceptions of the role and place of women in society. While secular educational institutions began to teach women new professions, religious educational institutions were focused exclusively on pedagogical activities.

Special diocesan women’s schools were created in dioceses for the education and upbringing of girls of the clergy. There were only three diocesan women’s schools in the North Caucasus, and the very first, and for a long time remained the only one, was the Caucasian (Stavropol) diocesan Women’s School. In this regard, considerable attention is paid in the article to the role and history of this particular school, which made a significant contribution to the development of women’s spiritual education in the Caucasian (Stavropol) diocese.

The author substantiates the conclusion that despite the trends and demands of society in the second half of the XIX century, the female education of the clergy remained conservative, which is associated with the role played by the girl of the clergy, and the duties of the future wife of a clergyman. 

At the beginning of the twentieth century a new means of armed struggle, military aviation, appeared. It was already used in the Balkan and Great Wars. This expensive means had the peculiarity of either flying or falling, requiring it to be exploited by especially trained people – pilots. In tsarist Russia, 15 educational institutions were organized to train pilots and observer pilots (navigators). By the end of the Civil War, the military aviation of Soviet Russia had a deplorable state, where the flight personnel training system was experiencing a crisis, there were seven educational institutions left in the RSFSR. The Soviet military leadership, assessing the military-political situation in the world and understanding the importance and effectiveness of aviation on the battlefield, set a course for the development of aircraft engineering and training of aviation personnel. By the beginning of World War II, there were 18 flight educational institutions. Even taking into account the training of young people in the OSAVIAKHIM (DOSSAF) flying clubs, there were not enough pilots for the armed forces and a decision was made to form 20 special schools of the Air Force, which made it possible to bring educational aviation institutions to 83 by the beginning of World War II. The authors, based on archival data, periodicals, memoirs of school graduates, introduce into circulation a historical matrix about education, its activities, information about graduates of the special school of the Air Force No. 12 in Krasnodar.

The study is caused by the current military-political situation around our Motherland, a special military operation in Ukraine, the experience of mobilization measures to replenish highly trained human resources for the defense of the Fatherland and the goal of 12 special schools of the Air Force, the forgotten 80-year experience of the Soviet Union and the parting words of V.I. Lenin:... as long as there are capitalists in the world, we should be ready for war... (Complete works, 5 ed., Vol. 42). This topic has practically not been considered in the current situation. The material shown is based on the source base of the funds of the State Archive of the Krasnodar Territory, the periodical press and memoirs of graduates of the 12th Krasnodar Special School of the Air Force.

The attempt to secede from Kosovo, which began in the nineties of the twentieth century, ended with NATO’s aggression against Yugoslavia, which formally usurped the southern Serbian province by the most powerful Western countries. The threat to the national security of the Republic of Serbia by the armed aggression of the NATO Pact is a unique example of the violation of all existing international legal norms prohibiting aggression against a sovereign and independent state.

It is emphasized that even with the introduction of the Interim International Administration (UNMIK), the security situation has not stabilized. The political decisions of the representatives of the international community were framed in the paradigm of “absolute independence” of Kosovo and Metohija, despite the dissatisfaction of the then top officials of the Republic of Serbia. The illegal attempt to secede from Kosovo and Metohija through the adoption of the Declaration of Independence in 2008 by representatives of the Albanian national minority raised a number of political, economic and social questions about the strategy of the subjects and forces of the national security system of the Republic of Serbia.

It is indicated that the ongoing dialogue between representatives of the Provisional Kosovo Institutions and representatives of the Republic of Serbia contributed to the signing of agreements in various fields. However, their implementation has a negative impact on the sovereignty, i.e. the jurisdiction of the institutions of the Republic of Serbia.

The international administration created to date has failed to ensure the implementation of UN Security Council resolution 1244. The article analyzes the dynamics of events that led to the unilateral declaration of independence in violation of all norms of international law, including the right to political self-determination.

The results of the work indicate an uneven interpretation of some norms regulating the status of national minorities (in this case, Albanians), as well as an attempt by Western countries to impose a solution to the Kosovo problem on the Republic of Serbia exclusively through various forms of recognition of the so-called independence.

Peter Kaufman, the professor of the University of Richmond, took interest in Augustine’s interpretation of corruption and, in his article with the characteristic title “Augustine and Corruption”, published in 2009, enters into controversy with several prominent researchers of late antiquity, including, for example, Ramsey McMullen, who are inclined to see in the views of the bishop of Hippo signs of indulgence and justification of the corruption.

In our article, we again turn to the problems of perception in connection with the socio-political views of the great father of the church. The epistolary legacy of Augustine has become the basis of our analysis. In his letters, among the addressees who are in high-ranking areas of general authority, judges, and fellow bishops, there is an ambivalent attitude towards the choice of personal contacts, the power in protecting the property rights of individuals and the whole church organisation, allowing to do ambiguous conclusions regarding support or denial of corruption ties as a solution to issues having socio-political values.

Augustine has a completely rational attitude towards the property. He understands the significance of material goods for existence in the conditions of the Earthly City. Being a person realising managerial functions, he cannot but defend the property rights of his organisation as its determination is based on them.

At the same time, the analysis of Augustine’s correspondence data allows us to discover a brand new approach to the perception of corruption in comparison with the well-known one. For him, venal practice does not consist in form, but in essence. He considers bribery and venality to be a complete evil, but he is ready to use connections with influential people for beneficial purposes, even if outwardly they may bear signs of abuse of influence and connections in the interest of third parties.

The article studies the process of extensive academic and qualitative inspection of the student body of the higher school of Southern Russia (South-Eastern Russia at that time) made in 1924. The study is based on archival documents of territorial and local inspection commissions, as well as students’ appeals deposited in the funds of the State Archive of the Rostov Region. The official goal of the inspection was to ease the overcrowding of universities and to get rid of the «dead weight» meaning students who did not fit the criteria of a «red» specialist capable of benefiting the state. The authors attempted to determine whether the local commissions properly understood their tasks and the conditional boundary between academic and qualitative approaches, which led to the conclusion of a significant dependence of the inspection process on the mood of the local inspection commissions, often too keen on the class- based approach in their work. Another conclusion is the poor effectiveness of the inspection process itself, which did not lead to solving the overcrowding of the higher school problem, but once again alarmed the students. An analysis of the appeals of expelled students led to the conclusion of a high level of antagonism not only among the student body, but also in Soviet society in general, which was expressed, first of all, in searching for internal enemies. A student who had joined the White Army during the Civil War and failed to conceal it was often condemned to be expelled or to be denounced. Moreover, as an analysis of the reactions of the students has revealed, the purge also negatively affected the proletarian student body, which was forced to work every day and actually struggle for its survival under conditions of extreme material insecurity, leading to poor academic performance.

Based on archival sources, the mechanisms of the influence of Soviet power on national policy in the North Caucasus through higher education in the 1920s and 1930s are shown. The process of formation of higher education in the region took place during these years and it developed in parallel with the formation of national statehood within the RSFSR. The first universities appeared in 1918 – 1919 on the initiative of the society and the Soviet government. The devastation of the 1920s made it impossible for all universities to survive. Nevertheless, the new government did not retreat in its desire to create national cadres in all areas. In the 1930s, the industrial transformations of the first five-year plans led to the need for personnel. Mobilizationally, in a short time, a significant number of higher educational institutions in the national-territorial formations of the region have earned. The management made every effort to attract the mountain peoples to the training. Universities in central cities booked budget places. The support of scholarships, the provision of dormitories, the work of young specialists in their republics played an important role. By the 1940s, the higher education system in the region has already fully functioned, created supranational, nationwide ties, and thereby influenced interethnic communications. Modern students of the region recognize the level and quality of higher education in the USSR as the most important value of the Soviet era, the second most important after the victory over Nazism during the Great Patriotic War.

In the paper the analysis of the conditions for the formation of legal culture and legal awareness of the modern young generation is carried out. The features of the implementation of legal education programs in Russia are shown. The causes of nihilism in Russian society are revealed. The analysis of government programs is given. A variant of the development of national programs to improve the legal culture of the modern young generation is proposed. The relevance of the issue of national legal consciousness, the definition of socio-legal values in society is substantiated. The inextricable connection with the legal education of the individual and at the same time – the legal formation of the citizen, which is directly law enforcement activity, is shown. Legal education is understood as the joint activity of the state and society to transfer accumulated legal knowledge, liberal democratic ideals, and national legal culture from one generation to another. The process of education of national legal consciousness is shown as a multifaceted phenomenon that determines the peculiarities of the development of legal culture in society. Legal education is considered with such ethical standards of behavior as attention to people, willingness to cooperate and friendship, assistance to those in need, respect for others, the role of legal propaganda through advertising, social videos, and mass media is also given great importance. As the reasons preventing citizens from defending their rights and freedoms, both the low level of legal culture of society and distrust of power structures were singled out. At the same time, special emphasis was placed on the lack of knowledge among citizens about the existing human rights mechanisms, and as a result – the inability to defend their rights legally. The definition of the process of education of national legal consciousness is given – as a multifaceted phenomenon that determines the peculiarities of the development of legal culture in society. Special attention is paid to the process of globalization and digitalization, which have covered all aspects of society, and have a direct impact on the worldview of society.

The relevance of the topic under consideration is due to the fact that in modern conditions, in order to combat administrative and criminal offenses, along with bodies operating within the framework of public legal regulation, various types of entrepreneurial activities operating within the framework of private legal means of legal regulation continue to develop.

The interaction of detectives and law enforcement agencies in the Russian Federation acts as an integral element of the mechanism for implementing the law enforcement function of our country. This is primarily due to the fact that both state (represented by law enforcement agencies) and non-state (represented by private detectives) bodies act as subjects that implement the human rights (law enforcement) function of the state. The relevance of the topic under consideration is beyond doubt in view of the aggravated political situation at the international level that has developed during the special military operation conducted by the Russian Federation. The current foreign policy situation has turned the idea of the unshakable priority of international law, the norms and provisions of which are simply not taken into account and ignored by a number of countries. In the current situation, law enforcement agencies do not always have the opportunity to carry out their activities outside the jurisdiction of Russia, falling under the sanctions of unfriendly states, while a private detective has a free hand since they are a business entity and act primarily in the interests of the customer of these services.

The article highlights the problematic issues of the implementation of contractual relations arising   within the framework of interaction between detectives and law enforcement agencies. On the basis of this, civil law problems are identified that prevent them from exercising their human rights function, the signs and conditions of concluding a confidential cooperation agreement between the parties within the framework of current legislation are considered.

The article notes that the criminological situation in Russia as a whole has remained fairly stable in recent years. At the same time, it is possible to effectively counteract crime only if a more detailed analysis of qualitative and quantitative indicators of crime is carried out, taking into account the specifics of a particular subject (district, region). By the example of the North-Caucasus Federal District it is shown that not only in the District itself, compared with Russia as a whole, but also in its administrative-territorial units, crime rates differ significantly. The author draws attention to the fact that despite the low crime rate in the North- Caucasus Federal District, which has been maintained for several years, and the overall decrease in the number of registered crimes in January-November 2022 in almost all subjects of the District, nevertheless, the qualitative characteristics of crime in the North Caucasus Federal District are characterized by a number of negative trends. Thus, statistical data indicate a higher proportion of serious and especially serious crimes committed in the NCFD compared to the all-Russian indicator, the dominance in the number of crimes committed, crimes related to illegal arms trafficking, a wider spread of extremist and terrorist crimes, a high proportion of socially dangerous acts related to illegal trafficking narcotic drugs, psychotropic substances and their analogues. The socio-demographic characteristics of persons committing crimes are also touched upon, it is noted that in all subjects of the District these are usually persons who do not have a permanent source of income, as well as previously convicted. Extremely negative trends in crime rates in the Republic of North Ossetia-Alania have been noted. Taking into account the revealed specifics of crime in the North-Caucasus Federal District, as well as taking into account the socio-economic, demographic and other features of the North-Caucasus Federal District, the author draws attention to those areas that should be taken under special control by the leadership of the District and law enforcement agencies, and also makes some recommendations that can contribute to reducing crime in this region.

Such state policy directions as the legal regulation in the sphere of higher education and training of scientific and teaching staff distinguish itself with a special actuality. On the one hand, the efficient organization of the relevant processes require the state-managed theoretical and methodological base, the definition of the series of categories of administrative law, and on the other hand – the permanent improvement of the current legislation with purpose of its compliance to dynamic developing social relations and contemporary challenges of Russian government and society. Administrative legal means, as the one of the most broad and governmental significant categories of administrative law, factually cover all the number of settlements and actions for the governing of any sphere of social relations from the government agencies and specially authorized organizations. Considering the mechanism of administrative legal regulation in the sphere of higher education and training of scientific and teaching staff it is necessary to study the main approaches to the definition, direction and specific features of the relevant administrative legal remedies. In this article the author suggests the analysis of these categories, which allowed formulating the term of administrative legal means in the sphere of higher education and the training of scientific and teaching personnel and to extract their specific, what is necessary during the research of the most defenseless points in the legal regulation of the relevant system of social relation and formation of the suggestions for their improvement.

The article contains the results of studying the discourse markers as a universal cognitive and functional phenomenon of discourse from the point of view of the theory of cognitive dominants of speech. The attempt is made to analyze discourse markers as a component of the conceptual structure of discourse from the point of view of thematic, subject, sociocultural, instrumental, and intentional principles. The role of discourse markers as cognitive dominants in speech is justified and verified on the basis of the modern corpora of Russian, English, French and Japanese text and speech material which represents different language systems and types of discourse. The topicality of the research is determined by the practical necessity and importance of further development of cognitive studies of discourse markers in directions, which open up the possibility of effective automated identification of discourse markers in different languages through the use of heuristic methods and artificial intelligence technologies. In this regard, the formalization of cognitive potential of discourse markers belonging to different language systems based on the theory of cognitive dominants is believed to provide a significant theoretical and linguistic basis and new data for the further development of the principle of heuristic analysis of discourse markers in speech belonging to different types of discourse. The scientific significance of the research is determined by the fact that the obtained results provide a qualitatively new approach to the issue of providing a formal description of discourse marker functions as cognitive dominants of speech for the purpose of developing the algorithms of text and discourse processing, and, in particular, the heuristic identification of discourse markers in electronic text corpora in different languages.

The article characterises the Soviet fashion discourse of the 1960s with a special emphasis on the value system of the period under analysis. Fashion is considered and analysed as one of the semiotic systems. The concept of “the vestimentary code” (R. Barthes’s term) is studied, which is preceded by an analysis of the concept of “fashion” in the context of various types of cultural semiotics that make up the interdisciplinary field of research. The present work is based on the definitions of the concept of “fashion” given in various dictionaries, characterising its understanding as an interdisciplinary phenomenon in such fields as philosophy, aesthetics, ethics, cultural studies, sociology, psychology, linguistics. It is shown that the ambiguous attitude to this concept is due to its multidimensional nature; fashion covers many areas of human activity, so that both everyday and scientific views on this phenomenon are formed. As a phenomenon of everyday life, fashion is understandable to every individual, and from the point of view of the theoretical representation of its status, fashion symbolises the totality of sociocultural and historical processes, acting as one of the culture codes. The scientific novelty of the proposed study lies in the fact that the problem of the Soviet fashion discourse of the 1960s is for the first time considered as a linguistic problem. The fashion of the analysed period is characterised, on the one hand, by its revolutionary nature, expressed in its various directions (including in the styles of youth subcultures – mods, rockers, skinheads, hippies), and, on the other hand, by the specificity of its adaptation in our country, taking into account the sociocultural and the ideological contexts. The relevance of the topic under study from the point of view of discursive realisation arises from the need to determine by what means the features of the vestimentary code are represented in the context of the Soviet official fashion discourse of the 1960s. It is revealed that the specificity of the vestimentary code has a clear value benchmark that characterises this discourse unfolding on the pages of the Soviet media. The conclusion is made about the importance of the verbal component of the vestimentary code in the fashion discourse of the analysed era in our country.

The article studies pragmatic and culturally significant lexical features of advertising texts of the tourism industry in Russian and English. The article raises such topical issues as identifying the linguistic and cultural specifics of the advertising text in English and Russian, increasing the pragmatic power of the advertising text using vocabulary with a cultural component, ways of translating lexical units unfamiliar to the reader, as well as pragmatically marked specific features of the vocabulary of tourist advertising texts in English and Russian. The article is based on the fact that lexical meanings connect the language with the way of life and the system of social relationships of the community speaking it, and the information received during the analysis of linguistic features is a source of identifying the linguistic and cultural specifics of the text.

Special emphasis is placed on various types of realities as cultural signs widely used in tourist advertising communication. The analysis established the relationship between the lexical units used in advertising texts and the ethnocultural characteristics of the consumer of tourist advertising. In addition, the function of pragmatically significant linguistic means is studied, the features of the reproduction of non-equivalent vocabulary and words containing an ethno-cultural component of meaning are analyzed.

The article does not ignore the fact that the main task of any advertising text is to increase the level of sales of the advertised product (in this article, of a tourist trip). Thus, the present study focuses on the pragmatic aspect of the advertising text and the impact of the lexicon on the perception of the advertising text.

One of the relevant aspects of linguocognitive analysis at the present stage is the comprehension of the specifics of judicial argumentation, which is the core of legal judicial discourse. The study of the issues under consideration allows us to describe the ethno-conditioned traditions of argumentation in codified genres of institutional discourse. The court decision, at the same time, stands out as a special object of analysis, which is dictated by its cognitive-discursive specifics. The article examines the types of argumentative frame structures representing dictum and modus functions in the texts of court decisions based on the texts of decisions of the Supreme Court of the United States. The analysis carried out in the course of the study is based on the idea of frame structuring of information, on the idea of the frame as a cognitive model underlying the mental processing of stereotyped situations, a structure that ensures the conventionality of language. The development of a metalanguage for describing argumentative frame slots is determined by the need to interpret argumentative structures of judicial discourse. It is fundamentally important, at the same time, to address the categories of dictum (content) and modus (operational) functions, the distribution of clusters of which embodies judicial discourse. The aspect of subjectivization, which correlates with the concepts of dictum and modus, acquires special importance due to the variability of the deployment of argumentation in the text of the court decision.

The description of argumentative frames structuring the texts of court decisions contributes to the differentiation of standards for the implementation of the mode category, reflected in the minds of native speakers as an objective reality, the distortion of which indicates differences in the communicative attitudes of the producer and the recipient. The analysis of the corpus of texts under study, carried out on the basis of the frame approach, made it possible to expand the ideas available in science about the types of argumentative frames that contribute to the interpretation of the texts of court decisions based on the specific metalanguage.