LEGAL LIABILITY FOR FALSE ECO-MARKING IN RUSSIA AND FOREIGN COUNTRIES

Abstract

The article considers legal liability for such unfair commercial practice as ecological misrepresentation to the consumer. The author considers the corresponding legal rules and sanctions in Russia and abroad. Careful attention of the foreign legislator to the regulation of this sphere appears both in the height of the legal rule level and the liability for its violation. Such approach is in contrast to the current Russian legislation, which has insufficient detalization of the prohibits and the absence of the corresponding special liability for the use of the ecological topic in commerce. This offence has a multidisciplinary nature because it is infringement to the consumer's right to the true product information, to the competitor's right to the fair competition environment and to the environment itself. Taking into account an undoubted actuality of the contemporary ecology issues and the development of competition protection sphere, the author comes to conclusion about necessity of the amendments to the legislation in the form of adding a list of the types of unfair competition and special administrative liability for the offence.