SURVEY AS A METHOD OF IDENTIFICATION AND INTERPRETATION OF MAJOR DISPOSITIONS IN POLITICAL DISCOURSE

This article describes the phenomenon of uniication as a value-strategic entity in political discourse based on the analysis of surveys of different groups of respondents on a number of issues regarding various forms of political communication. The purpose of this work is to identify and characterize the dispositions of addressees on the basis of the analysis and synthesis of answers to the questions referenced to the topic "Politics". The object of study is the dispositions of the subjects of communication; the subject is their verbalization. The novelty of the approach lies in the application of the polling method as an effective means of isolating and characterizing the basic attitudes in the political subject-subject communication; in the interpretation of the phenomenon of association. The results of the study showed the presence of four types of installations in general - positive, negative, neutral, ambivalent, characterizing the recipients vs addressees. It is noted that an ambivalent attitude has a controversial update, at the same time taking into account the positive and negative dispositions. It is proved that, on the whole, positive and negative dispositions in the discourse of respondents actualize the relevant sides of the synergistic process as a dynamic phenomenon of overcoming imbalance. It is revealed that the neutral disposition is expressed in a contradictory way like an ambivalent disposition. At the same time, explicit ("neutral") and implicit neutrality differ. In most cases, positioned neutrality inconsistently reviews the arguments that, in reality, justify a positive and negative attitude. Thus, it is proved that the discourse of respondents is a response to the questions posed in the dialogical mode, characterizing the feedback as addresser vs addressee communication and does not represent the ubiquitous expression of the result of inluence from the addressees (agents) of political discourse; it is formed during the actualization of the processes of differentiation and integration, forming the phenomenon of uniication, expressed in the unity of value-based (universal, general cultural, personal) meanings and strategic (dispositional) orientation.

political discourse, discourse of respondents, disposition, addresser-addressee communication, dialogue, uniication phenomenon

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