Markers of polycode objectification of precedent phenomena in a semiotically complicated text

Introduction. The article studies the markers of polycode objectification of precedent phenomena in semiotically complicated texts. The purpose of the study is to characterize polyprecedence in polycode texts and identify markers of precedent phenomena. A set of research tasks are solved to achieve the goal: 1) analysis of precedence and polyprecedence categories; 2) description of semiotic forms of encoding precedent phenomena in polycode texts; 3) identification of combinations of interaction between markers of precedent phenomena within the text; 4) compilation of a nomenclature of thematic groups of relevant precedent phenomena of the Soviet era based on identified markers of polycode objectification.

Materials and Methods. Two hundred modern polycode texts in the “Soviet pin-up” style served the research material. They were selected from the Russian-language segment of the Internet. Each text includes a verbal and / or non-verbal marker of a precedent phenomenon related to the Soviet era or the USSR. The research methodology was based on the provisions of the theory of precedent and multimodal analysis of semiotically complicated texts, individual procedures of semiotic, discursive and structuralsemantic methods of analysis.

Analysis. The lingvosemiotic approach to the study of precedent markers is integrative, since it allows one to interpret not only verbalized precedents, but also the phenomena encoded by other semiotic systems (visual, auditory and other perceptual modes). Polyprecedence is not only a correlation with different source areas, but also multiple encoding by different semiotic codes of culturally specific connotations and references to precedent phenomena related to different thematic groups and modes of perception in one text. Markers of precedent phenomena can be represented by verbal or visual codes. By providing an allusive reference to a precedent phenomenon of any type, the verbal code is universal. The degree of manifestation of the marker varies from maximum – quotation, to allusion – an obvious hint, and then to reminiscence – an implicit reference to a precedent phenomenon. The visual code conveys images and elements, among which the representatives of precedence are directly images (graphic images, photographs, images of stereotypical situations preserved in collective consciousness) and their individual elements (composition, form, color scheme, etc.), graphic means, font etc. By analogy with verbal markers, visual ones also have different degrees of manifestation: the use of a prototype image without modifications, an allusion to the image (modified image) and reminiscence. Verbal and visual markers encode variable modes of perception. Perceptual modes are mediated by verbal and visual codes, as they are objectified with the help of verbal or visual markers. Based on the identified markers of polycode objectification, fifteen thematic groups of precedent phenomena of the Soviet era were compiled.

Results. The analysis carried out allows us to draw a conclusion about the polycode variability of markers of precedent phenomena and the varying degrees of their manifestation in the text.

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