Consituative structure and content modification of the concept in Russian media discourse
https://doi.org/10.37493/2409-1030.2023.3.20
Abstract
Introduction. The key to modern media discourse is its topical determinacy and narrativity based on initial goal setting. With this regard, the correlation of the core and peripheral associative components of basic concepts conveyed in media texts with the utilitarian and operational zones of the collective space in the process of deliberation gives them the status of dominants.
Materials and Methods. The basic methods for analyzing the structure and content of the modified concepts were hermeneutic-noematic and discursivemodus methods, which made it possible to describe the mechanisms of pragmatic and interpretive explication in a specific semiosis situation.
Analysis. A concept is a multi-level hierarchical structure with conventionalized representatives of each of its layers; the structure can be changed by rethinking individual components based on the search for new verbalizers. Each of the modified elements must acquire and maintain the “declared” value within the framework of the concept, i.e. be legitimized in discourse as carrying “objective meaning”. This “objectivity” of meaning allows a new facet of the concept to fit into the existing value-oriented system of the modern Russian community.
Results. Based on the hermeneuticnoematic and discursive-modus analysis of microcontexts containing non-usual verbalizers of the basic concept of VICTORY in modern media discourse, we can conclude that the vectors of actualization of the negative and positive spaces of interpretation are demarcated within the framework of the binary oppositions “friend – foe” and “good – bad”. The following are recognized as the key mechanisms of consituative modification of the content of the concept: 1) modus binding of nuclear and peripheral semantics to the stereotyped semiotic representation of collective experience, 2) the use of intimization means, 3) dysphemization of the “foe” space and verdictive euphemization of the “friend” space.
About the Author
T. G. Borisova
Stavropol State Teacher Training Institute
Russian Federation
Russian Federation
Tatyana G. Borisova, Dr. Sc. (Philology), Associate Professor,
417 А, Lenin St., Stavropol, 355017
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Review
For citations:
Borisova T.G. Consituative structure and content modification of the concept in Russian media discourse. Humanities and law research. 2023;10(3):514-520. (In Russ.) https://doi.org/10.37493/2409-1030.2023.3.20
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