The goal-setting space as a form of value orientation within the discourse of social work (pertinence vs relevance)

Introduction. Modern communicative and pragmatic research focuses on relevant characteristics of interaction, i.e. the need for explication / implication of values and goals of both discrete participants in interaction and the common goal-setting space and cognitive assets of counter-communicants, which determines the adequacy and value of the components of the information flow. The purpose of our study is to analyze the basic characteristics of correlates in the valueorientation and aim spaces of socially concerned communication. Materials and Methods. The key method of the undertaken research is the inferential synthesis of various forms of pertinence (private subjective relevance) as a synergetic interaction in creating collective relevance as an intersubjective space of understanding and interpretation, as well as a discourse analysis of interaction situations to determine ways to correlate value and target spaces of participants in communicative interaction. Analysis. The article considers the mechanisms of correlation of pertinences (personal goals) with relevance (collective values) within the framework of institutional borderline communication harmonization. Within the framework of the inferential analysis of social work discursive practices, the author comes to the conclusion about the binding and moderating role of the “tertiariis agens” of socially concerned communication. The scientific novelty of the study consists in the fact that the relevance is defined not only as a set of pertinences of all communicative interaction participants, but also in the positing of intentional correlation necessity of pertinences with the values of society and the general purpose of communication. Results. As a result of the study, it may safely be said that the comparison of one's own goals with values, and, therefore, the choice of means of explication, has a retrospective character, while the orientation towards the realization of a common goal is procursive. The realization of private goals of socially concerned discursive practices when moderating communication by a “tertiariis agens” levels the utilitarian nature of manipulation and contributes to the implementation of basic principle of cooperation, i.e. harmonizes borderline communication.

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