The article studies the identification and description of the ways the linguocultural overtones of generalized meaning are expressed in the process of conveying everyday realities. Various methods of ensuring the adequacy of the perception of the foreign cultural component lead to the reconstruction of the objective and artistic world of the original work and ethnos. Within the framework of a stylized narrative the intertextual elements and allusions expand the artistic space of the original text, which causes certain difficulties in transferring a pseudo-fairytale narrative to a different linguistic culture. The article analyzes the strong positions of the text of a modern Turkish fairy tale, containing everyday realities that allow us to identify the ethnic specifics of the East. The repeated traditional archaic realities in line with modern globalized reality in the description create modern precedent pseudo-discourse representing the conceptual-valency system of the new Turkic-speaking linguistic culture. The reconstruction of this ambiguity in the process of translation into Russian is challenged by translation of allusive components, which, being interpreted through the translator's individual worldview, can lead to the introduction of additional components. At the same time, the transfer of the exotic component to the target language culture is intended not only to nominate referents and denotations with a sufficient degree of equivalence, but also to mark the precedent of cultural art space.